1994-08-29 - In Search of Genuine DigiCash

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From: hughes@ah.com (Eric Hughes)
To: cypherpunks@toad.com
Message Hash: 0c7df30bb620c94ff541813ceaf9585d82d6ceb1d27184d93839a0489f0d087a
Message ID: <9408290523.AA28271@ah.com>
Reply To: <199408280516.BAA15349@zork.tiac.net>
UTC Datetime: 1994-08-29 06:32:42 UTC
Raw Date: Sun, 28 Aug 94 23:32:42 PDT

Raw message

From: hughes@ah.com (Eric Hughes)
Date: Sun, 28 Aug 94 23:32:42 PDT
To: cypherpunks@toad.com
Subject: In Search of Genuine DigiCash
In-Reply-To: <199408280516.BAA15349@zork.tiac.net>
Message-ID: <9408290523.AA28271@ah.com>
MIME-Version: 1.0
Content-Type: text/plain

   Eric, what would that "few million for a good study" buy?  Might it not be
   wiser spent on a full-blown market test, using software prototypes?

That is exactly the kind of thing I meant.  Several smart-card payment
systems have been deployed in medium size cities in Europe as trials
to see just how much they'd cost in practice to deploy.  These trials
cost more than just a few million, but prototype implementations of
each of online and offline sorts of systems, complete with standard
marketing tools such as focus groups and limited scale deployment, as,
for example, inside an amusement park.

Whatever the actual figures are, there are too many of them now to
each side's benefit to say definitively what will be the best in any
particular market segment, even if some of the choices are clearer
than others.