From: Brian D Williams <talon57@well.com>
Date: Fri, 13 Sep 1996 02:59:27 +0800
To: cypherpunks@toad.com
Subject: [BOOK] Competitive Intelligence
Message-ID: <199609121420.HAA14936@well.com>
MIME-Version: 1.0
Content-Type: text/plain



                    Competitive Intelligence

                 "From Black Ops to Boardrooms-
       How Businesses Gather, Analyze, and use Information
             to Succeed in the Global Marketplace."

                       ISBN 0-684-81074-3
                   Simon and Schuster ($24.00)


Preface: Being a Hero and not a Bum


Part One: What is Competitive Intelligence?


1.) The Rise of Competitive Intelligence

2.) What Competitive Intelligence can do for your                 
    company: Information vs Intelligence

3.) Why most managers are still stuck in the information age


Part Two: Real-World Competitive Intelligence


4.) The Intelligence Cycle

5.) Planning and Direction

6.) Collection

7.) Analysis

8.) Dissemination

9.) Mergers and Acquistions

10.) Benchmarking and Competitive Intelligence

11.) How the Japanese Perform Competitive Intelligence

12.) Competitive Intelligence in other Countries

13.) Building a Competitive Intelligence System


Part Three: Issues, Opportunities, and the Future


14.) Justifying the cost of Competitive Intelligence

15.) Using Competitive Intelligence in the European Union

16.) Ethics

17.) The New Gatekeepers

18.) Why the U.S. Government must get involved in Competitive     
Intelligence

19.) Competitive Intelligence-The Next Generation

Glossary of Competitive Intelligence