From: Lucky Green <shamrock@netcom.com>
Date: Tue, 3 Jun 1997 17:52:27 +0800
To: cypherpunks@Algebra.COM
Subject: [Noise] Internet makes niche markets possible
Message-ID: <3.0.2.32.19970603024814.006e7e2c@netcom13.netcom.com>
MIME-Version: 1.0
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[The following post has zero crypto relevance.]

We all have heard much rhetoric concerning the Internet enabling the
creation of niche markets. Markets that wouldn't exist otherwise, since
potential sellers would not be able to reach a sufficient number of
potential buyers to make production of a good profitable.

But how many instances such newly created markets are you aware of? Well, I
discovered a rather sweet example.

You really like M&M's. You know: the round chocolate candy that melt in
your mouth, not in your hand. The only problem is, you don't like the
standard colors. You would much rather have all blue M&M's or, better yet,
a bag containing only teal and light pink. Since the market for teal or
light pink M&M's is marginal, the maker of M&M's does not include these
colors in the bags one can purchase at nearest corner store. What to do?

Voilà, the Internet to the rescue. Mars, the worldwide candy powerhouse and
manufacturer of M&M's, decided to tap this newly possible business
opportunity by offering custom colored M&M's through their webpage at
http://www.m-ms.com/

A Shockwave applet allows you to combine your favorite colors and order the
candy mix of your choice. Finally, teal M&M's are yours to indulge.

Enjoy,

--Lucky Green <shamrock@netcom.com> PGP encrypted mail preferred.

  Put a stake through the heart of DES! Join the quest at
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