From: Ravi Kalakota <kalakota@uhura.cc.rochester.edu>
Date: Fri, 11 Jul 1997 11:45:10 +0800
To: cypherpunks@toad.com
Subject: Electronic Commerce Book
Message-ID: <199707110332.XAA20016@uhura.cc.rochester.edu>
MIME-Version: 1.0
Content-Type: text/plain




Announcing a new book on Electronic Commerce
--------------------------------------------

Electronic Commerce: A Manager's Guide

by Ravi Kalakota and Andrew Whinston 
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ISBN: 0-201-88067-9, softcover, 440 pages, 1997
PUBLISHER: Addison-Wesley (1-800-822-6339)
--------------------------------------------

This book is a manifesto for a new set of managers who seek to reap the elusive
rewards of the online marketspace. This book offers a multitude of real-world
scenarios and lessons for building value and creating the competitive edge. The
book answers strategic questions such as:

- What business models are competitors using in the various industry segments
of e-commerce?

- What are the key management questions that need to be addressed in order to
create an effective buisness online?

- How should companies be organized using Intranets to manage the external
commerce?

If you lead a small startup or work in a Fortune 1000 firm, whether your company
has an established online presence, or is just starting out, The Manager's Guidemay be the most important book you read this year.

Table of Contents:
------------------
1. Introduction to Electronic Commerce

                    Defining Electronic Commerce 
                    Brief History of Electronic Commerce 
                    Forces Fueling Electronic Commerce 
                    Electronic Forces 
                    Marketing and Customer Interaction Forces 
                    Technology and Digital Convergence 
                    Implications of Various Forces 
                    Electronic Commerce Industry Framework 
                    The Information Superhighway 
                    Multimedia Content and Network Publishing 
                    Messaging and Information Distribution 
                    Common Business Services Infrastructure 
                    Other Key Support Layers 
                    Putting the Framework into Action: Microsoft Corporation 
                    Types of Electronic Commerce 
                    Inter-organizational Electronic Commerce 
                    Intra-organizational Electronic Commerce 
                    Consumer-to-Business Electronic Commerce 
                    Intermediaries and Electronic Commerce 
                    Key Questions for Management 
                    Competitive Pressure 
                    External Threat 
                    Incorporating Changes 
                    Designing New Organizational Structures 
                    Managerial Options and Priorities 
                    Summary 

          2. The Internet and the Access Provider Industry

                    Internet Service Providers 
                    Key Market Drivers for the Internet 
                    Who Is Making Money on the Internet 
                    Clarifying Internet Terminology 
                    Companies Providing Internet Access 
                    Internet Topology 
                    Differentiating Market Segments: Commercial versus Consumer 
                    Internet versus Online Services 
                    Open versus Closed Architecture 
                    Controlled Content versus Uncontrolled Content 
                    Metered Pricing versus Flat Pricing 
                    Innovation versus Control 
                    Predicting the Future of the IAP Market 
                    Convergence Leading to Competition 
                    Service and Capacity Management 
                    Customer Service, Loyalty, and Retention 
                    Marketing 
                    Customer Education 
                    Changing Technology behind Internet Access 
                    Changing Technology behind the Access Provider 
                    Summary 

          3. World Wide Web--Applications

                    Brief History of the Web 
                    What Exactly Is the Web? 
                    Why Is the Web Such a Hit? 
                    The Web and Ease of Use 
                    The Web and Ease of Publishing 
                    The Web as a New Distribution Channel 
                    The Web and Network-Centric Computing 
                    The Web and New Intra-Business Applications 
                    The Web and Electronic Commerce 
                    The Web and Intra-Business Commerce 
                    Other Intranet Applications 
                    Intranet Advantages and Disadvantages 
                    Management of Intranets 
                    Understanding the Intranet Architecture 
                    Summary 

          4. World Wide Web--Concepts and Technology

                    Key Concepts behind the Web 
                    Overview of the Web's Technical Architecture 
                    Interactive Web Applications 
                    Interactive Applications 
                    Interactivity and Information Integration 
                    Web Extensions for Interactive Applications 
                    Web and Database Integration 
                    Web Database Products 
                    HTML Forms and CGI Programs 
                    Web Software Developmental Tools 
                    Need for Better Programming Languages 
                    New Programming Language: Java 
                    Technically Speaking: What Exactly Is Java? 
                    Role of Java in Electronic Commerce 
                    How Does Java Work? 
                    Business Reasons for Using Java 
                    Multimedia Web Extensions 
                    Virtual Reality Modeling Language (VRML) 
                    RealAudio 
                    Internet and Web-based Telephony 
                    Directories and Search Engines 
                    Lycos 
                    Summary 

          5. Firewalls and Transaction Security

                    Firewalls and Network Security 
                    Types of Firewalls 
                    Firewall Security Policies 
                    Emerging Firewall Management Issues 
                    Transaction Security 
                    Types of Online Transactions 
                    Requirements for Transaction Security 
                    Encryption and Transaction Security 
                    Secret-Key Encryption 
                    Public-Key Encryption 
                    Implementation and Management Issues 
                    World Wide Web and Security 
                    Netscape's Secure Sockets Layer 
                    Security and Online Web-based Banking 
                    Summary 

          6. Electronic Payment Systems

                    Overview of the Electronic Payment Technology 
                    The Online Shopping Experience 
                    Limitations of Traditional Payment Instruments 
                    Electronic or Digital Cash 
                    Properties of Electronic Cash 
                    Digital Cash in Action 
                    Electronic Checks 
                    Benefits of Electronic Checks 
                    Electronic Checks in Action 
                    NetCheck: A Prototype Electronic Check System 
                    Electronic Check Project 
                    Online Credit Card-Based Systems 
                    Types of Credit Card Payments 
                    Secure Electronic Transactions (SET) 
                    Other Emerging Financial Instruments 
                    Debit Cards at the Point of Sale (POS) 
                    Debit Cards and Electronic Benefits Transfer 
                    Smart Cards 
                    Consumer, Legal, and Business Issues 
                    Summary 

          7. Electronic Commerce and Banking

                    Changing Dynamics in the Banking Industry 
                    Changing Consumer Needs 
                    Cost Reduction 
                    Demographic Trends 
                    Regulatory Reform 
                    Technology-based Financial Services Products 
                    Home Banking History 
                    Why Will It Be Different This Time? 
                    Home Banking Implementation Approaches 
                    Home Banking Using Bank's Proprietary Software 
                    Banking via the PC Using Dial-Up Software 
                    Banking via Online Services 
                    Banking via the Web: Security First Network Bank 
                    Open versus Closed Models 
                    Management Issues in Online Banking 
                    Differentiating Products and Services 
                    Managing Financial Supply Chains 
                    Pricing Issues in Online Banking 
                    Marketing Issues: Attracting Customers 
                    Marketing Issues: Keeping Customers 
                    Back-Office Support for Online Banking 
                    Integrating Telephone Call Centers with the Web 
                    Summary 

          8. Electronic Commerce and Retailing

                    Changing Retail Industry Dynamics 
                    Overbuilding and Excess Capacity 
                    Demographic Changes 
                    Consumer Behavior 
                    Technology Improvements in Electronic Retailing 
                    Online Retailing Success Stories 
                    Online Retailing: Peapod's Experience 
                    CUC International 
                    Wine on the Web: Virtual Vineyards 
                    Web-based Travel Agencies 
                    Mercantile Models from the Consumer's Perspective 
                    Distinct Phases of a Consumer Mercantile Model 
                    Prepurchase Preparation 
                    Purchase Consummation 
                    Postpurchase Interaction 
                    Management Challenges in Online Retailing 
                    Come Up with a Retailing Strategy 
                    Manage Channel Conflict 
                    Learn to Price Online Products/Services 
                    Deliver a Satisfying Shopping Experience 
                    Design the Layout of an Online Store 
                    Manage Brands 
                    Create the Right Incentives 
                    Summary 

          9. Electronic Commerce and Online Publishing

                    Why Online Publishing? 
                    Online Publishing Strategies 
                    Online Publishing Approaches 
                    Full-Text and Bibliographic Databases 
                    Personalized and Customized News 
                    Business Information and News Delivery 
                    Edutainment = Education + Entertainment 
                    Online Publishing Success Stories 
                    PointCasting 
                    Time Warner's Pathfinder 
                    Disney Online 
                    Integrating TV and Data Streams: Intercasting 
                    Advertising and Online Publishing 
                    An Online Publishing Missing Piece: Measurement 
                    Digital Copyrights and Electronic Publishing 
                    Online Copyright Protection Methods 
                    Summary 

          10. Intranets and Supply-Chain Management

                    Supply-Chain Management Fundamentals 
                    Pull versus Push Supply-Chain Models 
                    Elements of Supply-Chain Management 
                    Integrating Functions in a Supply Chain 
                    Managing Retail Supply Chains 
                    The Order Management Cycle (OMC) 
                    Supply-Chain Application Software 
                    Software for Supply-Chain Management 
                    Recent Trends in Application Software 
                    What Is the Business Market? 
                    Understanding the Application Software Architecture 
                    Future of Supply-Chain Software 
                    Intranets and Network-Centric Computing 
                    Intranets and Application Software 
                    Impact of the Web on Application Software 
                    Elaborating on the Intranet Architecture 
                    What Remains to Be Done? 
                    Summary 

          11. Intranets and Customer Asset Management

                    Why Customer Asset Management? 
                    Challenges in Implementing Customer Asset Management 
                    Customer Asset Management and Supply Chains 
                    Online Sales Force Automation 
                    What Is Sales Force Automation? 
                    Elements of Online Sales Automation 
                    Intranets and Sales Automation 
                    What Are the Management Issues? 
                    Online Customer Service and Support 
                    The Web and Customer Service 
                    The Role of Technology in Customer Service 
                    What Are the Business Requirements? 
                    The Enabling Intranet Technology 
                    Technology and Marketing Strategy 
                    Marketing Decision Support Systems 
                    Marketing Decision Support Applications 
                    Summary 

          12. Intranets and Manufacturing

                    Defining the Terminology 
                    Integrated Logistics 
                    Agile Manufacturing 
                    Emerging Business Requirements 
                    Customer-Driven Manufacturing 
                    Rapid Internal Response to Demand Changes 
                    Efficiently Managing Supply Chain Complexity 
                    Manufacturing Information Systems 
                    Discrete versus Process Manufacturing Market 
                    Types of Manufacturing Information Systems 
                    Intranet-Based Manufacturing 
                    Customer-Driven Manufacturing 
                    Real-Time Decision Support 
                    Intelligent Process Management 
                    Logistics Management 
                    Problems with Traditional Logistics Management 
                    Case Study: Microsoft Corp Integrated Logistics 
                    Objective of Modern Logistics Function 
                    Forecasting 
                    Purchasing 
                    Distribution Management 
                    Electronic Data Interchange (EDI) 
                    Benefits of EDI 
                    EDI in Action 
                    Why Has EDI Adoption Lagged? 
                    Summary 

          13. Intranets and Corporate Finance

                    Intranets and Finance 
                    What Exactly Are Financial Systems? 
                    What Do Financial Systems Do? 
                    Financial Intranets 
                    Understanding the Different Software Modules 
                    Transaction Accounting and Electronic Commerce 
                    Financial Analysis and Management Accounting 
                    Inventory Accounting 
                    Payment Management 
                    Treasury and Cash Management 
                    Human Resources Management Systems 
                    HRMS Functions 
                    Size/Structure of Financials Software Market 
                    Product Strategy 
                    Financial Data Warehouses 
                    How Are Firms Using the Web for OLAP? 
                    Desirable Software Requirements 
                    Summary