From: Kent Crispin <kent@songbird.com>
Date: Thu, 28 Aug 1997 14:24:23 +0800
To: cypherpunks@toad.com
Subject: Reduced choices in beer for cryptoanarchists
Message-ID: <19970827230948.59862@bywater.songbird.com>
MIME-Version: 1.0
Content-Type: text/plain



-------Begin Forwarded Message----------------------------

The following is a letter sent to Miller Brewing.  Miller's response is at
the end.

Miller Brewing Company
Milwaukee, Wisconsin  53201

Dear Sir or Madam,

I have been a drinker of Miller beer's for many years (actually, ever since
that other company donated a big chunk of change to Handgun Control Inc.
back in the mid 80's).

Initially, my beer of choice was Lite, but some time in mid 1990 while in
Honduras I switched to MGD smuggled up from Panama. Now, for nearly six
years, I have been a faithful drinker of MGD.

For these past years, I have come to expect certain things from Genuine
Draft.  I expect that whenever I see that gold can of MGD, I am about ready
to enjoy a great, smooth brew.

But wait!  Sometime around the first of the year, my beloved MGD changed
colors, so to speak.  That familiar gold can was no longer gold!  Knowing
that I am, by nature, somewhat resistant to change, I forced myself to
reserve judgment on the new can design.

Gradually, I grew to appreciate the new label.  That was until about May of
this year.  That was when I discovered (empirically) that I really didn't
like the new design.  Further investigation of the cause of my distress
resulted in the
following observations:

1. Your cans are made of aluminum.
2. Aluminum is a great conductor of energy.
3. Your beer is commonly consumed outside, and thus, the
 container may be exposed to sunlight.
4. Sunlight striking the can causes radiant warming of the  surface of the
can.
5. The resultant heat (energy) is transferred through the  aluminum, by
conduction, to the contents of the can (the beer).
6. Warm beer sucks.

This is a process that can be observed in just about any beer. However, this
process is significantly accelerated in MGD because you painted the damn can
black!!!

Who was the rocket scientist that designed the new graphic for the can and
implemented the change right before summer? Granted, this process may not be
real evident up there in Wisconsin, but down here in Oklahoma where the
summers are both sunny and hot, this effect is quite a problem. There's no
telling what the folks in Texas and Arizona are having to put up with.

Knowing that you would probably not address this issue unless you had firm
evidence of a problem, I and several other subjects conducted extensive
experimentation.  The results of these experiments are listed below.

The experiments were conducted over two days on the deck next  to my pool.
 The study included seven different types of beer  (leftovers from a party
the previous weekend) that were initially  chilled to 38 deg. (and then left
exposed to sunlight for different  lengths of time.  These beers were
sampled by the test subjects at different intervals.  The subjects, all
normally MGD drinkers, were asked at each sampling interval their
impressions of the different beers.  The length of time between the initial
exposure  to the sunlight and point where the subject determined the sample
undrinkable (the suckpoint) was determined.  The average ambient temperature
for the trials was 95 degrees F.

 Beer Type                      Average Suckpoint (min)
 Miller Lite (white can)                 6.2
 Bud (white can)                          5.5
 Bud Lite (silver can)                   5.2
 Ice House (blue and silver can)  4.4
 Coors Lite (silver can)                4.1
 Miller Genuine Draft (black can) 2.8
 Coors (gold can)                         0.1

It was evident that the color of the can directly correlates to the average
suckpoint, except for Coors, which was pretty much determined to suck at any
point.

It is to be hoped that you will consider re-designing your MGD cans.  All
beer drinkers that are not smart enough to keep their beer in the shade will
thank you.

Sincerely,
Bradley Lee
Beer-drinker
___________________________________________________________
Dear Bradley Lee,

Thank you for your letter and your concern about the MGD can color as it
relates to premature warming of the contents.  Like you, we at Miller Beer
take beer drinking very seriously.  To that end, we have taken your letter
and subsequent experiment under serious consideration.  Outlined below are
our findings and solution to your problem.  May we add that we have had
similar
letters from other loyal beer drinkers, mostly from the Southern United
States.

First, let us congratulate you on your findings.  Our analysis tends to
agree with yours regarding Coors.  It certainly does suck at just about any
temperature.

Now, it was our intention when redesigning the MGD can to create better
brand identity and brand loyalty.  Someone in marketing did some kind of
research and determined we needed to redesign the can.

You will be pleased to know, we have fired that idiot and he is now wreaking
havoc at a pro-gun-control beer manufacturer.  The design staffer working in
cahoots with the marketing idiot was also down-sized.

However, once we realized this mistake, to undo it would have been even a
bigger mistake.  So, we took some other actions. From our market research,
we found a difference between Northern beer drinkers and Southern beer
drinkers.

Beer drinkers in the South tend to drink slower than beer drinkers in the
North.  We are still researching why that is.  Anyway, at Miller Beer, it
was never our intention to have someone take more than 2.5 minutes to enjoy
one of our beers.  We pride ourselves in creating fine, smooth,
quick-drinking beers and leave the making of sissy, slow-sipping beers to
that Sam guy in Boston.

However, it is good to know that you feel our Miller Lite can last as long
as 6 minutes.  However, may we suggest in the future you try consuming at
least two in that time frame.

>From your letter, we had our design staff work 'round the clock to come up
with a solution that would help not just MGD but all our fine Miller
products.  We hope you have recently noticed our solution to your problem.
 We found that the hole in the top of the can was not big enough for quick
consumption. So, we have now
introduced the new "Wide Mouth" cans.  We hope this will solve all your
problems.  Might I also suggest that if you want to get the beer out of the
can even faster,  you can poke a hole on the side near the bottom, hold your
finger over it, open the can, tip it to your mouth and then pull your finger
off the hole.  This is a common way to drink beer at parties and impress
your friends.
This technique is known as "shot-gunning".  You should like the name.

Again, thank you for your letter and bringing to our attention that there
might be other beer drinkers taking more than 2.5 minutes to drink our
beers.  Let me assure you that I am have our advertising department work on
a campaign to solve this problem, too.

 Sincerely,

Tom B. Miller
Public Relations
Miller Brewing Co.

P.S. And remember, at Miller Beer we do favor gun control, too.   So please
use two hands when firing.

-----End of forwarded message-----

-- 
Kent Crispin				"No reason to get excited",
kent@songbird.com			the thief he kindly spoke...
PGP fingerprint:   B1 8B 72 ED 55 21 5E 44  61 F4 58 0F 72 10 65 55
http://songbird.com/kent/pgp_key.html