From: maree19@kola.dcu.ie (grynomu)
Date: Sun, 9 Aug 1998 05:11:04 -0700 (PDT)
To: maree19@kola.dcu.ie
Subject: direct-email-secrets & stumbling blocks
Message-ID: <199808092170RAA37702@gasuvo.crol.jkans.kais.kyoto-u.ac.jp>
MIME-Version: 1.0
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 REACH NEW PROSPECTS - WITHOUT THE TECHNICAL HASSLE !

 DO YOU KNOW HOW MOST DIRECT EMAILERS STUMBLE?

 Direct email uses similar principles involved in the familiar model 
 of direct postal mail. If done correctly, one's success is sure to 
 come. If not performed correctly, then it becomes a case of luck. 

 THE 4 BASIC PRINCIPLE OF DIRECT EMAIL:

 These basic steps are what the professional, consistent and
 successful direct emailers use. They are the foundation and root of
 the direct email model. These include the following:

  1. Consistently accessing new and fresh lists
  2. Consistently updating lists
  3. Consistently sending your ad at reasonable intervals
      (repetition is the key = look at TV commercials)
  4. Optimizing your ad and  subject to a more "order pulling" ad

 DO YOU KNOW AIDA?

 AIDA is an acronym of the model used in creating powerful and
 effective sales letters, which is widely used in advertising today.
 Grab one of several direct mail and direct email letters and read
 them. The effective letters follow AIDA. What's AIDA stand for?

       A    =    grab the prospect's "ATTENTION"
       I     =    create "INTEREST" by providing some information
       D    =    create stimulaton the produces "DESIRE"
       A    =    demand immediate "ACTION"

 Do you need current and supplemental prospect email lists ?
 Do you need fresh lists every day, every week or every month ?
 Do you need more new prospects - never reached before ?

 If you answered yes, our List Update Service will provide you
 NEW and FRESH email contacts.

 NEVER RUN OUT OF EMAIL PROSPECTS ! ! 
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 MORE INFO (24 hrs): 626-839-3835 (US)
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