From: fnorky@geocities.com (Douglas L. Peterson)
To: Lizard <cypherpunks@Algebra.COM
Message Hash: e86340dd90e62dc01712297c81e5cb7b6a52919556245cb3e795c94908225365
Message ID: <3422dbcc.201765812@mail.geocities.com>
Reply To: <3420afc6.108774731@mail.geocities.com>
UTC Datetime: 1997-09-19 03:32:03 UTC
Raw Date: Fri, 19 Sep 1997 11:32:03 +0800
From: fnorky@geocities.com (Douglas L. Peterson)
Date: Fri, 19 Sep 1997 11:32:03 +0800
To: Lizard <cypherpunks@Algebra.COM
Subject: Re: The problem of playing politics with our constitutional rights
In-Reply-To: <3420afc6.108774731@mail.geocities.com>
Message-ID: <3422dbcc.201765812@mail.geocities.com>
MIME-Version: 1.0
Content-Type: text/plain
On Mon, 15 Sep 1997 10:40:30 -0700, you wrote:
>At 10:09 AM 9/15/97 -0700, sameer wrote:
>>>
>>> Writing the code is no longer enough. The code must be usable by the
>>> sheeple to work. How do we do that?
>>
>> Sell code.
>>
>Marketing.
>
>It's not enough to have a great product -- you must also have great
>marketing. In the case of memewar, you need to get people to want to use
>something, enough to change their habits, even slightly. The less they need
>to change, relative to the benefit they get, the better.
>
>PGP/Eudora is a wonderful example of this. All that is needed to use it is
>one extra step (after install) -- typing your passphrase to sign a message
>before it is sent. Otherwise, it works the same as it always has. As a side
>effect, you can right-click to encrypt any file you can see in Explorer.
>Simple, quick, and usable even by the brain-dead, once you've convinced
>them TO use it. (And I forgot to bring my key file to work, so my Eudora
>here is useless for those purposes. Bother.)
Too bad I use Agent. PGP is not out for it.
Yea, great marketing works well. Just look at Windows.
-Doug
-------------------
Douglas L. Peterson
mailto:fnorky@geocities.com
http://www.geocities.com/SiliconValley/Heights/1271/
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